A I O R

# Case Study Details

AI Model Business Paris

## AI Chatbots drive expansion and customer loyalty.

Daily recap of recent pipeline activity Personalize emails using CRM data Research and prioritize incoming leads

6 min read

### Anya Smith

Team Leader
by Aior (0) Comments

### The Client’s Story

This U.S.-based ecommerce brand offers high-quality canvas wall art crafted on demand and shipped for free across the country. Each print is made by hand using premium materials and vibrant fade-resistant inks.

### Objectives

The goal was to optimize ad performance, cut wasted spend, and scale profitably by focusing on best-selling products and stronger audience signals. This project became a clear example of how Shopify case studies show the power of structured Google Ads management for ecommerce growth.

### Challenges

The store had been running campaigns for five months without reaching break-even. Budgets were spread across thousands of products, most of which had no conversions. There was no scaling strategy, product focus, or advanced tracking. Purchases were the only conversion metric, leaving out critical signals like add-to-cart and checkout. We needed to stop budget waste and build a system that could scale long-term.

#### The growht Method

Shopping Feed Optimization: We audited the Google Merchant Center feed, improving titles, descriptions, and images to boost visibility and targeting.

Audience Signals: Built custom segments with high-intent behaviors, cart abandoners, and past customers, then applied them in Performance Max.

Category Segmentation: Isolated top-performing product categories, excluded low performers, and rebuilt campaigns around winners.

CRO Enhancements Added fast payment options, integrated payment logos, and simplified navigation to raise conversion rates.

#### How we Fixed it

We added tracking for micro-conversions like add-to-cart and checkout to improve data for Google’s optimization.

Prioritized best-selling categories in the Google Merchant Center feed, ensuring ad spend was focused on high-performing products.

Introduced manual CPC bidding for key categories to gain better control over spend and maximize ROAS.

Integrated PayPal and Shop Pay at checkout and optimized the website menu, improving conversion rates.

#### What’s Next

Meta Ads Launch: Begin Meta Ads campaigns to expand reach and drive new customer acquisition through retargeting and lookalike audiences.

LTV Funnel: Start building a post-purchase email funnel to increase customer retention and lifetime value (LTV).

Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIus
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIus
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIus
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIus
Empowering Every Industry By Trusworthy AIu
Empowering Every Industry By Trusworthy AIu